Makeup Artist Rachel Goodwin Dishes About Her New Role at Nars Cosmetics. BY SOPHIA PANYCH These days there are two types of professional makeup artists in the world: Those who do editorial work (magazine photoshoots, runway shows), and those who work with celebrities (red carpet magazine covers). And there are those who have had the pleasure of doing both. Rachel Goodwin is one of those makeup artists. Starting off her career in New York City assisting editorial makeup artists like James Kaliardos, Linda Cantello, and Mark Carrasquillo, she eventually moved to Los Angeles where she made a name for herself among Hollywood elites like January Jones, Brie Larson, Alicia Vikander, and of course, Emma Stone, with whom she’s worked with closely and exclusively (along with hairstylist Mara Roszak) for years. Goodwin’s creativity and fashion-trained eye not only gained her a celebrity following, but it also grabbed the attention of brands. First, Chanel, who tapped the her as one of their celebrity makeup artists for nearly a decade, and now Nars Cosmetics, who today announced Goodwin as their Director of Pro Artistry and Red Carpet for North America, a major step not just for her, but for Nars as well, who to my knowledge, have never had a role like this until now. “In her role, Rachel will further reinforce the vision of the brand’s Founder and Creative Director, François Nars,” the brand said in a press release announcing the news. “She will utilize Nars’ vast offering to showcase her artistry through red carpet, editorial, media interviews and events, as well as lending her expertise to expand NARS PRO, a membership benefits program for creative professionals working in beauty and fashion.” But we wanted to hear all about the exciting news straight from the source. Here, in an exclusive interview with Allure, I talk to Goodwin about her new job, how she got here, and of course, the Nars products she can’t live without. Why did you want to come on and work with the brand? “As an artist I’ve always adored the philosophy that François [Nars] created this brand upon—not necessarily with a beauty ideal in mind, but as a way of using makeup in an expressive manner. And it’s always been an exciting cutting edge kind of line that doesn’t really adhere to any of the rules. For me it’s a makeup artist’s brand and it’s a brand connect with as a woman who wears makeup. It just feels like the perfect fit for me and for the way I see beauty; it’s perfectly aligned.” You’ve said that phrase in interviews before—“the way I see beauty”—what exactly do you mean by that? How do you specifically see beauty? “My way of connecting to makeup is not about trying to find perfection. It’s always been a way of expressing myself and something that I’m feeling. It wasn’t necessarily to be beautiful or to make myself look better. It’s an empowering, exciting, and creative thing. That’s how I view it for myself, personally, and how I use it in my work—to help women feel empowered and connected to what’s going on inside of them. And I love that François has always done that. He likes strong women, and interesting women, and so do I.” You called Nars a professional line, but it also does resonate with the everyday woman. Why do you think that is? “There’s a playfulness about the line and I feel like women respond to that. It’s hard to explain. Take Orgasm [blush] for instance. Ultimately, from the beginning of time, blush has been about the flush of sexuality, the flush of being nubile, and young, and sexual. And François called a spade and spade when he created Orgasm. So it’s enjoyable, it’s fun, and it pushes you to feel something and play around with the different sides of our personality, without even knowing why we’re doing that. And I think that he inherently or distinctly knew that about women and understood women in that way.” Source: